About
I am the Cofounder of Packback, the AI-powered learning platform that awakens and fuels students' lifelong curiosity. As Chief Product Officer, I helped scale Packback to more than 3 million student users and $26M in ARR, culminating in a 6x exit to private equity firm PSG Equity in 2024. Along the way, I led our product design, user experience, and engineering teams in crafting a product experience used at hundreds of universities and community colleges across the United States and Canada.
Today, I run an independent product design practice, partnering with brands to build their end-to-end product offerings with a focus on taking new products from zero to one. For new engagements, reach out at jessica@jessicatenuta.com.
I am also the cofounder and creative director of Play Together, a Chicago-based non-profit art-and-music label producing limited edition collaborations between visual and musical artists, with proceeds benefitting local arts education programs.
Earlier in my career, I designed brands for portfolio companies at Lightbank and Listen Ventures, and founded my first company, Inkblot Designs, in high school — creating and selling hand-illustrated custom shoes.
My work has been featured in Forbes, the Chicago Sun Times, Fast Company, the Techweek 100, TEDx, and Chicago Inno.
Read my writing on Medium, where I cover design, product strategy, and building purpose-led startups.
